양성병 교수 - 경희대학교 빅데이터응용학과

교수진

양성병 교수
양성병 교수
Sung-Byung Yang
  • 소속경영학과(서울)
  • 전공경영정보시스템
  • 연구분야빅데이터분석, 비즈니스 애널리틱스, 온라인 리뷰, CRM, 스마트 관광
  • 학력KAIST 공학박사
  • 연락처02-961-9548
  • 연구실오비스홀 624호(서울)
  • 이메일sbyang@khu.ac.kr
  • 홈페이지http://smartlab.khu.ac.kr

대표 논문

  1. Yang, S. B., & Kim, J. (2011). An odyssey into virtual worlds: Exploring the impacts of technological and spatial environments on intention to purchase virtual products. MIS Quarterly, 35(3), 789–810.
  2. Yang, S. B., & Saunders, C. S. (2012). Using real options to investigate the market value of virtual world businesses. Information Systems Research, 23(3-part-2), 1011–1029.
  3. Yang, S. B., & Lim, J. (2022). Detecting fake reviews with supervised machine learning algorithms. The Service Industries Journal, 42(13–14), 1101–1121.
  4. Yang, S. B., Shin, S. H., Joun, Y., & Koo, C. (2017). Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo. Information & Management, 54(6), 687–702.
  5. Yang, S. B., & Joun, Y. (2015). Does hotel attribute importance differ by hotel? Focusing on hotel star-classifications and customers' overall ratings. Computers in Human Behavior, 50, 576–587.
← 교수진 목록으로