박하은 교수 - 경희대학교 빅데이터응용학과

대표 논문

1. Park, H., & Kim, S. (2024). Technology affordances and social withdrawal: The rise of hikikomori. Psychology & Marketing, 41(7), 1469–1488.
2. Park, H., & Lee, J. (2024). The double-edged sword of generative artificial intelligence in digitalization: An affordances and constraints perspective. Psychology & Marketing. (Advance online publication).
3. Park, H., & Kwon, O. (2025). Fulfilled or frustrated? The paradox of generative AI and psychological needs. Asia Pacific Journal of Information Systems, 35(3), 540–568.
4. Park, H. (2025). Designing engagement: Exploring affordances in freemium digital games. Technology in Society, 81, 102830.
5. Park, H. (2025). When game design backfires: Unintended consequences on psychological needs. Behaviour and Information Technology, 44(19), 4780–4795.
6. Park, H., & Kim, S. (2020). Hikikomori and technology-enabled escapism: An affordances and constraints perspective. Proceedings of the 41st International Conference on Information Systems (ICIS '20).