권오병 교수 - 경희대학교 빅데이터응용학과

대표 논문

1. Kwon, O., Lee, N., & Shin, B. (2014). Data quality management, data usage experience and acquisition intention of big data analytics. International Journal of Information Management, 34(3), 387–394.
2. Kwon, O. (2006). Context-aware computing & ubiquitous decision support systems (ubiDSS). Proceedings of the 8th International Conference on Electronic Commerce (ICEC '06), 40–47.
3. Kwon, O., & Kim, S. (2018). When collective knowledge meets crowd knowledge in a smart city: A prediction method combining open data keyword analysis and case-based reasoning. Journal of Healthcare Engineering, 2018, 6485965.
4. Kwon, O., & Wen, Y. (2010). An empirical study of the factors affecting social network service use. Computers in Human Behavior, 26(2), 254–263.
5. Kwon, O., & Lee, J. (2023). NFT luxury brand marketing in the metaverse: Leveraging blockchain-certified NFTs to drive consumer behavior. Psychology & Marketing, 40(12), 2540–2558.
6. Kwon, O., & Park, H. (2024). XR and mental wellbeing: State of the art and future research directions for the metaverse. Frontiers in Psychology, 15, 1342651.